We're finalizing plans for United Arab Emirates (Dubai) with our network partner. Prices go live soon — leave your email below and you'll be the first to know.
Dubai is the world's layover: many of you have 6–24 hours at DXB on the way home. 5G coverage is world-class and activation takes minutes — even short stopovers and business trips get real connectivity, not airport wifi.
Before you buy — the honest part
Before you buy, you should know this: in the UAE, internet calls (voice and video via WhatsApp, FaceTime and similar) are restricted by local regulation. Messages, photos and all normal browsing work — but voice and video calls often do not, regardless of which SIM or eSIM you use. It's the country's rules, not the technology.
Coming soon
We only sell what we've tested ourselves. As soon as our provider's United Arab Emirates (Dubai) plans pass our checks, they appear here with prices.
Your eSIM connects to e& (Etisalat), du — the same masts local families use daily, in the cities and on the roads between them.
What Nordic operators charge for data in United Arab Emirates (Dubai), next to our largest plan.
| Operator | Roaming price |
|---|---|
| Telia (SE) | 439 kr per GB |
| Tele2 (SE) | 10,23 kr/MB per MB |
| Telenor (SE) | 129 kr/dag day pass |
| Tre (SE) | 399 kr per GB |
Example figures from the operators' published standard roaming rates — verify with your operator before relying on them; prices change. We edit this table by hand.
No names needed — you know the ones. Here's the honest difference.
| The big apps vs us | The big apps | Us |
|---|---|---|
| Language | English, take it or leave it | Swedish, English, French and Arabic — your mother can read this site too |
| Support | Email form, answer in a few days | WhatsApp, a real person, usually under 5 minutes in the daytime |
| Honesty | Headline prices, surprises in the FAQ | Coverage caveats and country restrictions shown BEFORE you pay |
| Local | Nobody you could ever meet | Partner shops in your neighborhood — buy where you buy your calling cards |
Early access — our first 100 customers
We just opened. No reviews yet — and we won't invent any.
Every review that appears here will come from a real, verified order. Be one of the first 100 and tell us honestly how it went — the good and the bad.
Messages, photos, voice notes and groups: yes, fully. WhatsApp voice and video calls: usually not — they're restricted by UAE regulation and that applies to every SIM, not just ours. Plan to text rather than call.
Yes — that's exactly why we'll carry short plans for Dubai. Activation takes minutes, so you're online before you clear passport control.
Yes.
When the eSIM first connects to a UAE network — not at purchase. Buy at home, install on wifi, and the clock only starts when you land.
No countdown here. Same price tomorrow. Take your time.